Fashion History
Grew up watching Bollywood films The popular British designer Osman yousefzada says India is an “integral part”of his core design philosophy.
British designer Osman yousefzada is known for his distinct minimalism. For years, his strong sculpture designs have impressed fashion critics and celebrities alike.
As the man who counts Balenciaga of the 50s among his inspirations,starts retailing in india, we speak to him about all things design ,and more.
When did you develope an interest in designing?
My mother was a dressmaker.My father was a carpenter.So, I kind grew up making stuff.But my parents wanted me and my siblings to take up jobs that were more professional .So,I have a brother who is an optician, and sister in politics .But I am still clothes.i had natural affinity towards designing.
You were born in England, but your parents are from Afghanistan. Does this affect your design philosophy ?
I was born in Birmingham, UK and my parents come from another nation.So, that really made me notice different in two countries.This difference is an important to be creative and it helped me too.
How has brexit affected the fashion industry in the UK?
We are living in an unsettling time in the moment.The UK,in the long term, should be fine.It is just that there is uncertainty now, and that’s what the market is going to to react to.However,people are still buying. The pound is low right now, but visitors come and shop.
You started your label eight years ago.How has your design approach evolved?
Initially,I was anti everything that my mother had done, and what I grew up around.She primarily made clothes for the Asian community,wedding dresses etc.The dress I did for Emma Watson recently was all hand embroidered in India,but it was also a very well tailored garment.
The burkini has been making news for different reasons. What is your opinion about the attention it is being given?
People are always trying to control other people.They really need to follow the mantra of live and let live.As long as you are not harming anyone, a person should be able to do what he or is comfortable with.
Why did you decide to enter the Indian maker?
I grew up watching Bollywood films,and I’ve always loved india.It has women I want to cater to,engage with and have a dialogue with. So, I’ve started retailing in Mumbai at Le Mill.
Would you like to dress Indian celebrities?
I’ve dressed a few, including Katrina kaif,kreena kapoor Khan,Alia Bhatt,Nargis Fakhri and Kangna Ranaut.There is no denying the fact that Celebes assist you get visibility.Your creation on beautiful girl is the key to creating awareness about your brand.Also,it is quite an honour if a big celebrity wears your clothes.There are so many choices that they can make but when they choose you, it feels great. Osman Yousefzada, designer
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